Create a Product Hunt
Launch Video in Minutes
Your Product Hunt launch video can make or break your first day. Create a compelling demo with face cam and touch indicators - no video editing skills required.
Download Free - Launch Day ReadyWhy Your Product Hunt Video Matters
Product Hunt is a competitive space. Thousands of products launch every month, and the ones that stand out almost always have one thing in common: a great demo video.
Videos autoplay silently in the Product Hunt feed, which means visual impact is everything. You have about 3 seconds to capture attention before someone scrolls past. A video with your face builds instant trust - the community wants to see the founder behind the product.
For mobile-first products, this is especially critical. A desktop screenshot doesn't capture what using your mobile product actually feels like. A video showing the real mobile experience, with your face explaining what makes it special, connects on a completely different level.
The Perfect Product Hunt Demo Formula
After watching hundreds of successful Product Hunt launches, a clear pattern emerges. Here's the formula that works:
The 60-Second Demo Structure
The key is showing the transformation. Before your product: frustrated. After your product: delighted. Make that contrast visible in under a minute.
How to Record Your Launch Video with DemoScope
DemoScope makes recording your Product Hunt video simple, especially if you're launching a mobile-first product:
Load Your Product
Enter your mobile product URL in DemoScope. The app loads your website directly, so you can demo exactly what users will experience.
Position Your Face Cam
Place the face cam bubble in the bottom corner (left or right). This keeps you visible without blocking important UI elements. Pinch to resize if needed.
Enable Touch Indicators
Turn on touch indicators so viewers can see exactly where you're tapping. This is crucial for tutorials - Product Hunt visitors need to follow along.
Practice Your Script
Use DemoScope's built-in teleprompter if you need it. Keep your script under 60 seconds. Focus on the transformation, not feature lists.
Record in 1080p
Hit record and walk through your demo. DemoScope records in high quality - perfect for Product Hunt's video player.
Export and Upload
Your recording saves directly to your camera roll. Upload to Product Hunt's maker tools or embed via YouTube/Vimeo.
Mobile vs Desktop: Which Demo to Create?
This depends on your product:
Create a Mobile Demo If:
- Your product is mobile-first
- The best experience is on phones
- Touch interactions are important
- You want to stand out (most videos are desktop)
Create a Desktop Demo If:
- Your product is desktop-only
- Complex features need screen space
- Your audience primarily uses desktop
- B2B enterprise product
Pro tip: If your product works on both, create a mobile demo. They're more unique in the Product Hunt feed (everyone else is doing desktop), and they show that you've thought about mobile - which is where most users actually are.
Tips from Successful Launches
After analyzing top Product Hunt launches, here's what the best videos have in common:
What Works
- No intro logos - Start with product, not your brand animation
- Show your face - Builds trust, makes you memorable
- Under 60 seconds - Respect people's time
- Add captions - Most watch on mute (autoplay is silent)
- Focus on one use case - Don't try to show everything
- End with CTA - "Try it free" or "Hunt us today"
- Show the transformation - Before vs after using your product
What to Avoid
- Feature lists - Nobody reads bullet points in videos
- Jargon - Explain like you're talking to a friend
- Over-production - Authentic beats polished on Product Hunt
- Long intros - Get to the product in 3 seconds
- Music over narration - Your voice matters more
More Resources
Frequently Asked Questions
How long should a Product Hunt demo video be?
Keep your Product Hunt demo video under 60 seconds. Most successful launches have videos between 30-60 seconds. Hook viewers in the first 3 seconds, show the key value proposition, and end with a clear call-to-action.
Should I show my face in my Product Hunt video?
Yes! Videos with faces perform better because they build trust and human connection. Product Hunt is a community - people want to see the founder behind the product. Use a face cam overlay like DemoScope provides.
What makes a good Product Hunt launch video?
A good Product Hunt video: 1) Hooks in 3 seconds with the wow moment, 2) Shows the problem and solution clearly, 3) Demonstrates the product in action, 4) Includes your face for trust, 5) Stays under 60 seconds, 6) Works with sound off (add captions).
Can I use DemoScope for my Product Hunt launch?
Absolutely! DemoScope is perfect for Product Hunt launches, especially for mobile-first products. Record your screen with face cam overlay, show touch indicators, and create professional demos in minutes. The free version works great for launch videos.
What video format does Product Hunt accept?
Product Hunt accepts most common video formats. DemoScope exports to MP4, which works perfectly. You can upload directly to Product Hunt's maker tools, or host on YouTube/Vimeo and embed the link.
Ready for Launch Day?
Download DemoScope free and create your Product Hunt demo in minutes.
Download Free - Launch Day Ready